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Sales Training Courses in the UK

Sales training and account management courses that deliver results
Why Choose LDL for Sales Training in the UK

Whether you’re looking for sales training for one or two people, or a fully-fledged sales academy, LDL can help. From ambitious start-ups to established multinationals, we work with organisations of every size to develop capable salespeople who differentiate your business by the way they sell.

For over 40 years, our approach has combined Skill+Will™ – giving salespeople the practical tools to sell well plus the confidence to use them. Our programmes are high-energy, structured and highly interactive. Content helps participants to question, listen and present in a way that creates a superior sales experience (SSE) for your customers.

Whether your team need to master consultative selling, prospect more effectively, manage key accounts, navigate procurement processes, stand out in competitive pitches or negotiate better terms, LDL offers a comprehensive portfolio of sales training courses – all of which can be tailored to your business.

Whether you’re looking for sales training for one or two people, or a fully-fledged sales academy, LDL can help. From ambitious start-ups to established multinationals, we work with organisations of every size to develop capable salespeople who differentiate your business by the way they sell.

For over 40 years, our approach has combined Skill+Will™ – giving salespeople the practical tools to sell well plus the confidence to use them. Our programmes are high-energy, structured and highly interactive. Content helps participants to question, listen and present in a way that creates a superior sales experience (SSE) for your customers.

Whether your team need to master consultative selling, prospect more effectively, manage key accounts, navigate procurement processes, stand out in competitive pitches or negotiate better terms, LDL offers a comprehensive portfolio of sales training courses – all of which can be tailored to your business.

Our Sales Training Courses
In-Person or Virtual

Tailored in-company training delivered in-person or virtually. Virtual open programmes also available.

Two colleagues looking at a tablet together in a modern office.
Explore the LACPOMAC® 8-Step Selling Model

Discover the LACPOMAC® 8-Step Selling Model — the framework behind LDL’s Professional Selling Skills course. This simple, proven structure helps salespeople manage each stage of the sale and achieve stronger results.

DOWNLOAD FREE LACPOMAC® PDF
Sales Training in London, Across the UK and Online

LDL delivers sales training in London, Birmingham, Glasgow/Scotland and across the UK, as well as internationally.

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Delivery Options:

Tailored In-Company Training – Customised for your organisation and delivered in-person or virtually.

Open Programmes (Virtual) – Public courses for individuals and small groups, delivered live online with real-time coaching and interaction.

Proven Results from LDL Sales Training
Sales Training FAQs

Answers to our most common sales training questions.

We offer tailored in-company sales training and virtual open courses for individuals and small groups. Our programmes cover the full spectrum of professional selling — including consultative and partner selling, key account management, negotiation, prospecting, pitching and digital communication. In-company programmes are built around your business; open courses follow a proven structure with personalised coaching built into the session.

Yes. LDL delivers in-company sales training in London, Birmingham, Glasgow/Scotland and across the UK, as well as internationally. Our open programmes are delivered online as live virtual workshops.

Our programmes are ideal for new and experienced salespeople, account managers, business development professionals and sales managers who want to sharpen their skills, build confidence and improve sales performance.

LDL training is built on our Skill+Will™ approach — combining practical selling tools with the confidence to use them. We integrate proven frameworks, high-energy delivery and interactive coaching to create learning that sticks. In-company programmes are tailored, while open courses provide a focused, small-group environment.

Yes. All LDL sales training courses can be delivered as live Virtual Instructor-Led Training (VILT). These online sessions are fully interactive and retain the same energy, coaching and participation as our in-person workshops. Open programmes are also run virtually, providing an accessible way for individuals and small groups to learn.

Sales Training Videos

Watch short video snippets delivered by LDL’s founder, Robin Fielder. These clips introduce key sales concepts and some of the ideas behind our approach.

LACPAAC® In Sales Follow-Up
Key Account Management - The 3 Levels of Decision Influencer
Why Sales Skills Training Alone is Rarely Enough
Ready to Develop Your Sales Team?

Tell us about your goals, and we’ll recommend the right sales training course for you — in London, across the UK, or online.